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02·2026 — Now·In progress

Socrates

One thoughtful question a day, delivered over iMessage.

Overview

Socrates texts you one question a day over iMessage. Not trivia, not journaling prompts — questions designed to surface why you'd actually do something. Every answer builds your profile, and you get to see how other people would have reacted to the same question.

The idea

There's no shortage of systems that try to predict what you'll do — recommendation engines, behavioral models, ad targeting. Almost none of them try to understand why. Socrates flips that. One real question a day, in the same thread you talk to your friends in, asking about motivation instead of behavior.

How it works

You drop your phone number. Every day a question lands in iMessage. You reply in your own words — no buttons, no scales. The answer feeds a profile that grows with you over time, and unlocks an anonymized view of how other people answered the same question.

Socrates landing page
Landing page — phone number in, daily question out.

Why it matters

Over time the responses become a dataset of genuine human reasoning — not clicks, not dwell time, actual stated motivations. For users it's a mirror; in aggregate it's the closest thing to a map of what people actually care about and why.

What I learned

  • 01

    Texting beats apps. Putting the question in the same thread as your friends makes answering feel like a conversation, not a chore.

  • 02

    One question a day is the ceiling, not the floor. Two starts to feel like work.

  • 03

    Seeing other people's reasoning is the hook — the profile is the long game.

Stack

  • Next.js
  • Twilio
  • Postgres
  • OpenAI